With countless companies all fighting for attention and recognition, one way your company can stand out is a good logo design. How is your company represented? Even a simple lawn company needs a logo. Logos are a direct representation of your company. They give your prospective customers assurance that your company is legitimate. Without a logo your company looks plain and unprofessional. As a consumer, put two companies head-to-head, one with a logo and one without. You’ d be lying if you said you would pick the company without a logo; how do you know they are even a company?
1) Don’t Underestimate the Power of Colour
Black and white logos are fine but they are also extremely difficult to get right (see Apple’s logo for a good example). That’s why we strongly suggest you pull some colour into your logo. Picking the right palette can say a lot about your business and can evoke an emotional response in a potential customer. We’ll help walk you through the various colour palette’s that make sense for your business and find one that will truly excite your customers.
Picasso once said that, “Good artists copy, great artists steal.” We can say that that may work for fine artists but when it comes to your logo design it can make for a pretty uninspiring logo. It’s completely okay to copy general ideas or concepts but it’s another thing entirely to mimic other logo’s (like using the Coca-Cola lettering). Mimicking too much can make your logo look like the rest of your competition. But, an original logo that keeps up with the graphic trends in your industry will make your business much more attractive. Our team knows how to stay on top of the design trends in your industry and how to make your company stand out from the crowd.
(3) Stand for Your Brand
Keep it clean, keep it simple and make a logo that stands for your brand. You only have a few seconds to impart your message on a potential customer so you need to make every detail count.
Quality design is all about taking a complicated concept and making it simple, beautiful and effective. Our graphic designers and web designers will work with you to create a logo that works for your brand.
In summary your logo design should be:
- an anchor point for your company’s font, colour and design scheme
- able to covert to black-and-white and still be recognizable
- representative of your company culture and brand image
- something you are happy with, because it will be everywhere!