This month we are proud to announce that Principal Image has recently completed the updated 2015/16 product catalogue for catering supplies company Noble Express.

Noble Express is owned and managed by a team which has over 100 years experience in supplying wholesale catering equipment, cleaning chemicals and other non-food essentials to the hospitality industry and is the fastest growing supplier in the market.

Having produced the Noble Express catalogue last year PI was delighted to be invited back to provide an extensive update from the 2014/15 version with an introduction of over 600 brand new products and a 10% growth in pages.

The crack team of designers at Principal Image rose to the challenge of producing a catalogue that successfully built upon the styling created the year before and clearly defined it as the 2015/16 edition.

The team worked under tight deadlines with just three months to produce a winning catalogue that would hit a series of national exhibitions by storm. Each product within the catalogue was individually priced and artwork was created so that it linked into an excel database which detailed full product pricing. This provided Noble Express complete flexibility to amend pricing right up to the print deadline.

PI fully managed the print and production process – the new catalogue was printed in Stoke on Trent, bound in Coventry and delivered in good time to Noble Express in Northampton.

David Wallwork, Managing Director at Noble Express had this to say about the PI experience:

“ I challenge anyone to look at the Noble Express catalogue and suggest that it is anything other than first class. The credit for this goes to the team at Principal Image; great design, great people (totally unflappable), willing to react to deadlines, never afraid to challenge but always in a constructive way, and all this whilst never losing sight of the overall objective of a professional outcome at a competitive price. I have no hesitation in recommending PI and would be more than happy to speak to anyone who is looking to use them.”

If you have a product catalogue that’s in need of a Principal Image makeover then get in touch on 01565 830213 or email us at