Spotlight on Ashlie
Recently we put Ash under the PI spotlight. Here’s how she got on in our quick fire question and answer session: Background & Training I always had a love of art and design from a very young age. I could regularly be found in the art studios at school and loved to...
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Design Tips: The Fundamentals for Landing Pages
Keep it Clean When it comes to landing page design, less is more. A minimalist approach to design keeps the focus on your message. When it comes to copy, effective landing pages can be long or short (the secret here is split testing and seeing what works for your...
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Warrington Service Centre Case Study
Service Used | Website Design Warrington Service Centre Ltd is a busy vehicle repair and servicing company which was established in 1998. Based in the heart of Warrington, the service centre works hard to deliver high quality service, supported by reputable parts, at...
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The new approach to Social Media
Social media can be great for business, but used in the wrong way, your efforts can go unnoticed by your target audience, or worse, cause a backlash against you. So how do you ensure social media is working for you, rather than against you? “Maximizing the potential...
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Spotlight On: Lynn Spencer
Lynn Spencer is our Senior Web Designer at Principal Image where she specialises in e-commerce and brochure web design. She developed her web design and development skills working with one of the biggest global brands. Recently we put Lynn under the PI spotlight....
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Is it time to update your website?
If you launched your website a few years ago, the thought of spending hard earned cash on an update might not fill you with joy. After all, that was a job you ticked off the list with a deep sigh of relief! Why would you want to go through the pain of reviewing your...
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New Noble Express Product Catalogue Launched
This month we are proud to announce that Principal Image has recently completed the updated 2015/16 product catalogue for catering supplies company Noble Express. Noble Express is owned and managed by a team which has over 100 years experience in supplying wholesale...
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Google prepares algorithm change; website owners must migrate to mobile
As much as Apple has guided the entire tech industry by its advocacy or abandonment of various software and hardware technologies over the years, Google envisions a mobile future where every website on the planet works equally well on a cellphone, tablet or desktop....
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Next Generation Predictions for Marketing Communications
At Principal Image we have seen plenty of new trends and technological advances over the past twenty five years. From the explosion of dot.com businesses in the early nineties to the arrival of digital and social media in more recent years, we have seen design and...
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Experts in the field for 25 years
When Steve Morton, Sales & Marketing Director at design agency Principal Image came together with Peter Jones and Steve Ashworth to form a reprographics company 25 years ago, Nelson Mandela had just been freed from imprisonment, East and West Germany would soon be...
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Getting to grips with email marketing
Many businesses invest time and effort in building a database of email addresses, but then fail to use it effectively. Email marketing is a great low-cost way to contact customers, whether it’s to remind them to renew a subscription, to offer discounts, or to update...
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Five questions you must ask yourself before starting a blog
Writing a blog can be a great way to build your audience, bring traffic to your website and ultimately drive more sales. However, a blog that is poorly written, slapdash and sporadic is detrimental to your business. So, before you launch a blog on your website, ask...
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Best Logo Design Possible With These 3 Easy Tips
With countless companies all fighting for attention and recognition, one way your company can stand out is a good logo design. How is your company represented? Even a simple lawn company needs a logo. Logos are a direct representation of your company. They give your...
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How To Write An Effective Design Brief
A design brief is a written explanation - given to a designer - outlining the aims, objectives and milestones of a design project. A thorough and articulate design brief is a critical part of the design process. It helps develop trust and understanding between the...
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How to maximise facebook engagement
Want to get more from your Facebook activity? By making some simple changes, you will see a marked improvement in response without investing more time. Keep these five ideas in mind when posting to maximise Facebook engagement on your business page. Be natural...
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What’s the point of twitter?
Since Twitter’s recent debut on the stock exchange, there has been much discussion about what the social media giant is really worth. The debate has raised the question – what is Twitter really for? What is the unique attraction of Twitter in a world where we have...
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