Spotlight on Ashlie

Spotlight on Ashlie

Recently we put Ash under the PI spotlight. Here’s how she got on in our quick fire question and answer session: Background & Training I always had a love of art and design from a very young age. I could regularly be found in the art studios at school and loved to...
The new approach to Social Media

The new approach to Social Media

Social media can be great for business, but used in the wrong way, your efforts can go unnoticed by your target audience, or worse, cause a backlash against you. So how do you ensure social media is working for you, rather than against you? “Maximizing the potential...
Experts in the field for 25 years

Experts in the field for 25 years

When Steve Morton, Sales & Marketing Director at design agency Principal Image came together with Peter Jones and Steve Ashworth to form a reprographics company 25 years ago, Nelson Mandela had just been freed from imprisonment, East and West Germany would soon be...
Getting to grips with email marketing

Getting to grips with email marketing

Many businesses invest time and effort in building a database of email addresses, but then fail to use it effectively. Email marketing is a great low-cost way to contact customers, whether it’s to remind them to renew a subscription, to offer discounts, or to update...
What’s the point of twitter?

What’s the point of twitter?

Since Twitter’s recent debut on the stock exchange, there has been much discussion about what the social media giant is really worth. The debate has raised the question – what is Twitter really for? What is the unique attraction of Twitter in a world where we have...