Principal Image's Blog

Who is it you’re actually targeting? How are you going to move them emotionally? One way to go about this is the correct use of colours and subtext while keeping in mind the culture you’re targeting.

You could create a poster using red, white and blue which would incite patriotism to an American but “might” cause hatred for someone in Iraq. If you keep cultural differences in mind, you can make your poster printing even more effective.