Principal Image's Blog

Who is it you’re actually targeting? How are you going to move them emotionally? One way to go about this is the correct use of colours and subtext while keeping in mind the culture you’re targeting.

You could create a poster using red, white and blue which would incite patriotism to an American but “might” cause hatred for someone in Iraq. If you keep cultural differences in mind, you can make your poster printing even more effective.

What is your first thought when the word ‘branding’ is used? I can safely bet that logo flashed through your mind and you were correct, at least part of a company’s branding involves a logo but the concept of a brand extends far beyond just your company logo.

It extends to your business' core values and to every interaction you have with customers and suppliers. In effect, your brand creates and maintains your reputation and so reflects your customers' experiences of your organisation.

A brand is really your organisation's reputation - its 'personality'.