Things to consider when designing a poster
Monday, 09 August 2010 11:25
Who is it you’re actually targeting? How are you going to move them emotionally? One way to go about this is the correct use of colours and subtext while keeping in mind the culture you’re targeting.
You could create a poster using red, white and blue which would incite patriotism to an American but “might” cause hatred for someone in Iraq. If you keep cultural differences in mind, you can make your poster printing even more effective.
Websites Are Important
Friday, 16 July 2010 14:50
Every business wants to be a customer's first choice. Building and managing a website can play a significant part in making that happen.
The concept of a website extends far beyond just an online presence, it extends to your business' core values and to every online interaction you have with customers and suppliers. In effect, your website creates and maintains your reputation and so reflects your customers' experiences of your organisation. A website is really a part of your organisation's reputation - its 'personality'.
Customers and employees can build up emotional attachments to certain websites, allowing for strong loyalties and even a sense of ownership. This can help maintain employee motivation and increase your sales.
Branding?
Monday, 14 June 2010 10:50
What is your first thought when the word ‘branding’ is used? I can safely bet that logo flashed through your mind and you were correct, at least part of a company’s branding involves a logo but the concept of a brand extends far beyond just your company logo.
It extends to your business' core values and to every interaction you have with customers and suppliers. In effect, your brand creates and maintains your reputation and so reflects your customers' experiences of your organisation.
A brand is really your organisation's reputation - its 'personality'.