GT Radial is a global manufacturer of tyres with its head office located in China. GT’s markets include the United States, Europe, Middle East, Brazil and China. With its seven manufacturing plants and comprehensive quality control systems the company has established a reputation for safe, quality tyres.

The GT marketing team approached Principal Image to carry out a complete overhaul of their marketing and advertising for the UK market. Working closely with the marketing department, Principal Image developed three tiers of advertising, targeting both consumers and distributors across a range of industry magazines including Top Gear, Evo and Tyres and Accessories.

The new look advertising was then rolled out across a range of trade catalogues, pop-up stands, POS and promotional incentives for garages and dealerships.

Project Details

Client GT Tyres
Skills Print Design, Photography, Advertising

Magazine Advertising & Truck Livery

The UK campaigns were so successful that Principal Image were then asked to develop the themes across Europe and Asia.
Since then Principal Image has continued to develop the advertising and promotional design work for GT Radial for their UK and global markets.

This has also extended to developing the van and truck livery for their UK fleet.

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