McQueens Dairies are a well established modern dairy company delivering milk across Scotland and the North of England. Principal Image initially set to work creating designs for their standard range of milk products that would be distributed direct to the doorstep of individuals, schools and businesses. The company logo was made prominent with traditional colours used to define full fat, semi-skimmed and skimmed ranges.

Project Details

Client McQueens Dairies
Skills Packaging, Branding, Website, Livery15:04 08/12/2016


After months of hard work Principal Image are proud to have completed the design and build of a new website for McQueens Dairies – a third-generation family firm with depots across the north of England and Scotland.

McQueens required an up-to-date fully responsive website which concentrates on their range of products, customer service and family values. Principal Image also had to manage the integration with their in-house admin system to take payments and customer orders online.

Click the link to view

If you’re looking for a design and marketing agency to help you achieve your business goals please get in touch – call 01565 830 213


For the organic range, the team created a new design featuring hessian imagery which reflected a natural, sustainable product that would attract the more discerning of supermarket shoppers. The McQueen family were delighted with the packaging designs and asked Principal Image to continue working with them to develop livery for their trucks featuring these new milk carton designs. More recently Principal Image have been commissioned to build a brand new website.


No mistaking which company is delivering here,  this striking truck design illustrates giant bottles of milk and a strong focus on pushing the brand.

Next stop, new website, watch this space!


Client feedback...

It has been a pleasure to work with Principal Image on our new website project and we are delighted with the results. The website fulfils all the criteria set out in the initial proposal and has in fact exceeded our expectations. All this and finishing on budget and on time! I could not have asked for better service or support and from my end, managing the project has taken up a limited amount of my time and has been a relatively pain free process. We will be continuing to use Principal Image for any further website and development work that we may have

Calum McQueen, Commercial Director

Like What You See?