In 2012 the founder of Simply Cocoa, Karen Hunnisett, approached Principal Image to create a brochure that would target the market with her range of freshly made Belgian couverture chocolates. Karen needed both packaging and brochure design that would present Simply Cocoa as a large well-established supplier breaking into the trade and securing the growth of the business.

Project Details

Client Simply Cocoa
Skills Packaging Design, Print Design, Photography


We all know we eat with our eyes! The first task was to produce some scrumptious product photography, which would be used to promote the products and also feature in the Catalogue.

Catalogue Design

Using the product photography displayed on a rich backdrop, we have used colourful accents and playful typography to set the scene for this unique catalogue. A colour palette was developed to differentiate between products, creating a theme on both the packaging and in the brochure.

Packaging Design

We designed a simple pack which showed off the hand made, mouth-watering chocolates to the consumer.

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