WEDGWOOD HOSPITALITY

Background

Principal Image have been working with Wedgwood since 2000. This world famous brand have asked Principal Image to work on brands such as Johnson Brothers, Royal Doulton, Royal Albert, Peter Rabbit and Waterford. The work includes innovative packaging solutions, brochures, advertising, point-of-sale and more recently the Hospitality Division brochure and e-commerce website.

Although this distinguished company were operating at the top of their field in a five star, fine dining market, their marketing collateral did not adequately communicate the company’s pedigree and luxurious product range. That’s where PI Stepped in, we’ve been working with Wedgwood for over 15yrs with their on and off line marketing. Take a look below to see just a small slice of the stuff we’ve done!

Project Details

Client Wedgwood
Skills Catalogue Design | Web Design | Print Design  | Advertising   |  Packaging
View wwrdhospitality.com


Wedgwood Hospitality Catalogue

Principal Image set to work dressing fabulous room sets on location at globally renowned London hotel “The Langham” in order to art direct a range of stunning product photographs correctly targeted to convey the message to the right level of consumer.

Managing the catalogue process from design to production, Principal Image produced a quality catalogue, including a second version for the US which gives Wedgwood the edge around the world.


Wedgwood Catalogue Spread

We design catalogues that enhance your brand, communicates your unique selling point, displays your products – and sells effectively, whether off the page or by directing to your website.


Wedgwood Hospitality Website

Fully responsive website showcasing all their beautiful products, which works perfectly across all devices.


Magazine Advert

Wedgwood commissioned Principal Image to produce 2 Ads for their hospitality collections. Both Ads recently appeared in two British Airways publications.


Giftware Packaging

We love a challenge at PI… and we absolutely loved designing a range of unique giftware boxes for Wedgwood. The process is somewhat complicated, with the various products and shapes to contend with, however our box construction methods are second to none. We had to provide a display box that showed off the products as well as being transit safe to protect the items inside.

All in all resulting in beautiful, bespoke, boxes.

Client feedback...

When you have responsibility for brands such as Waterford, Wedgwood and Royal Doulton you can’t take any chances on your creative agency. Principal Image delivered a lavish and sophisticated catalogue on time and on budget. I will not hesitate in using their services again.

T Harper Head of Hospitality (EMEA) Wedgwood

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