About Us


Having been established for over 26 years, Principal Image has evolved into a highly respected graphic design and marketing agency, Serving a variety of clients throughout Manchester, Cheshire and the rest of the UK.

Over the last 26 years we have provided solutions across many industry sectors, for businesses both large and small. Our work has been appreciated by a diverse array of companies including British Gas, Norwich Union, Disney Stores, Barbour, Wedgwood, Dew Construction, Alumasc, Wateraid and even celebrity interior designer Laurence Llewelyn-Bowen.

We have won awards for packaging and website design, but whilst it is nice to be recognised, it is our client testimonials that we are particularly proud of. We work closely with our clients to understand their requirements and seek to exceed their expectations. Client satisfaction is key to the success of our business, so we will do everything within our power to help you achieve your goals. We have historically been extremely lucky to receive new business through referrals from existing clients, which we feel is testament in itself.

Steve Morton has been the driving force behind Principal Image growing into the highly respected design agency it is today. Having been in the print and design industry for over 30 years, Steve has a wealth of experience to draw on to oversee design projects that communicate clients’ brand qualities in a way that is marketing focused and business driven. He specialises in project management and production as well as all our online projects, leading Principal Image’s digital team to ensure clients get the very best in website design and online marketing strategy.

Steve’s talent for understanding clients’ business goals coupled with his project management skills and business knowledge ensure every step of the design process runs smoothly and clients receive excellent return on investment.

Marshall Berrisford leads Principal Image’s talented creative team, steering the creative vision towards award-winning excellence. He has a knack for understanding clients’ needs and enjoys pushing the boundaries of creativity to ensure Principal Image consistently exceeds expectations. A master of many mediums, Marshall is involved in everything from branding and photography, to production of printed material, packaging, catalogues and exhibition units.

With over 40 years design experience, specialising in packaging design, Marshall has a detailed knowledge of box construction, streamlining and cost saving rationalisation. His passion for design and extensive industry experience mean he is well-placed to advise clients and is adept at translating their ideas into innovative designs that meet their specific requirements.


Suite 2
16 Kingsway
WA14 1PJ

Contact Us

t:  01565 830 213
e: design@principalimage.com

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