Spotlight on Ashlie

Recently we put Ash under the PI spotlight. Here’s how she got on in our quick fire question and answer session: Background & Training I always had a love of art and design from a very young age. I could regularly be found in the art studios at school and loved to...

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Warrington Service Centre Case Study

Service Used | Website Design Warrington Service Centre Ltd is a busy vehicle repair and servicing company which was established in 1998. Based in the heart of Warrington, the service centre works hard to deliver high quality service, supported by reputable parts, at...

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The new approach to Social Media

Social media can be great for business, but used in the wrong way, your efforts can go unnoticed by your target audience, or worse, cause a backlash against you. So how do you ensure social media is working for you, rather than against you? “Maximizing the potential...

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Spotlight On: Lynn Spencer

Lynn Spencer is our Senior Web Designer at Principal Image where she specialises in e-commerce and brochure web design. She developed her web design and development skills working with one of the biggest global brands. Recently we put Lynn under the PI spotlight....

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Is it time to update your website?

If you launched your website a few years ago, the thought of spending hard earned cash on an update might not fill you with joy. After all, that was a job you ticked off the list with a deep sigh of relief! Why would you want to go through the pain of reviewing your...

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New Noble Express Product Catalogue Launched

This month we are proud to announce that Principal Image has recently completed the updated 2015/16 product catalogue for catering supplies company Noble Express. Noble Express is owned and managed by a team which has over 100 years experience in supplying wholesale...

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Next Generation Predictions for Marketing Communications

At Principal Image we have seen plenty of new trends and technological advances over the past twenty five years. From the explosion of businesses in the early nineties to the arrival of digital and social media in more recent years, we have seen design and...

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Experts in the field for 25 years

When Steve Morton, Sales & Marketing Director at design agency Principal Image came together with Peter Jones and Steve Ashworth to form a reprographics company 25 years ago, Nelson Mandela had just been freed from imprisonment, East and West Germany would soon be...

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Getting to grips with email marketing

Many businesses invest time and effort in building a database of email addresses, but then fail to use it effectively. Email marketing is a great low-cost way to contact customers, whether it’s to remind them to renew a subscription, to offer discounts, or to update...

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How To Write An Effective Design Brief

 A design brief is a written explanation - given to a designer - outlining the aims, objectives and milestones of a design project. A thorough and articulate design brief is a critical part of the design process. It helps develop trust and understanding between the...

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How to maximise facebook engagement

Want to get more from your Facebook activity? By making some simple changes, you will see a marked improvement in response without investing more time. Keep these five ideas in mind when posting to maximise Facebook engagement on your business page. Be natural...

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What’s the point of twitter?

Since Twitter’s recent debut on the stock exchange, there has been much discussion about what the social media giant is really worth. The debate has raised the question – what is Twitter really for? What is the unique attraction of Twitter in a world where we have...

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