Services used:



Print Design



Noble Express is owned and managed by a team which has over 100 years experience in supplying wholesale catering equipment, cleaning chemicals and other non-food essentials to the hospitality industry and is now the fastest growing supplier in the market.

The Challenge

In 2013 Noble Express approached Principal Image to redesign their existing product catalogue to showcase their extensive range of non-food consumables. The company knew PI had valuable industry experience designing catalogues in this field & wanted to take their business to the next level and establish it as a serious contender in the hospitality industry.

The Principal Image team set to work creating a professional brochure based upon existing page layouts but ensuring the new catalogue had a distinctive look to it with a clear differentiation from their competitors.

The Solution

The team worked under tight deadlines with just three months to produce a winning catalogue that would hit a series of national exhibitions by storm.  Each product within the catalogue was individually priced and artwork was created so that it automatically linked into a database which detailed product information and pricing.  This provided Noble Express complete flexibility to amend pricing right up to the print deadline.

Having produced a successful catalogue in 2014, Principal Image was delighted to be invited back to create and provide the 2015 catalogue with an introduction of over 600 brand new products and a 10% growth in pages! The crack team of designers at PI rose to the challenge of producing a catalogue that successfully built upon the styling created the year before and clearly defined it as the 2015/16 edition.

PI fully managed the print and production process year on year – the new catalogues covered a lot of the UK to provide the best prices available, they were printed in Stoke on Trent, bound in Coventry and delivered in good time to Noble Express in Northampton!

The Results


Noble Express is now the fastest growing supplier of catering equipment, cleaning chemicals and other non-food essentials to the hospitality industry and attributes its recent success to the effectiveness of the new product catalogue, sales increasing by 20% in the past 2 years.

Moving Forward

As the company grows, so does the product range and catalogue, with Principal Image able to build upon the product database held and managed by the PI team.


Client Comment

“ I challenge anyone to look at the Noble Express catalogue and suggest that it is anything other than first class. The credit for this goes to the team at Principal Image; great design, great people (totally unflappable), willing to react to deadlines, never afraid to challenge but always in a constructive way, and all this whilst never losing sight of the overall objective of a professional outcome at a competitive price. I have no hesitation in recommending PI and would be more than happy to speak to anyone who is looking to use them.”

David Wallwork, Managing Director at Noble Express had this to say about the PI experience: